{"id":3865,"date":"2025-12-30T18:07:23","date_gmt":"2025-12-30T18:07:23","guid":{"rendered":"https:\/\/seoscaledup.com\/?p=3865"},"modified":"2025-12-31T14:52:15","modified_gmt":"2025-12-31T14:52:15","slug":"seo-content-experiment-updating-old-posts-vs-publishing-new-content","status":"publish","type":"post","link":"https:\/\/seoscaledup.com\/blogs\/blog\/2025\/12\/30\/seo-content-experiment-updating-old-posts-vs-publishing-new-content\/","title":{"rendered":"SEO Content Experiment: Updating Old Posts vs Publishing New Content:"},"content":{"rendered":"<p data-start=\"4571\" data-end=\"4635\">This experiment compared content updates against new publishing.<\/p>\n<p data-start=\"4637\" data-end=\"4733\">Updated posts consistently outperformed new ones due to existing authority and indexing history.<\/p>\n<p data-start=\"4735\" data-end=\"4811\"><strong data-start=\"4735\" data-end=\"4752\">Key takeaway:<\/strong> Content refreshes often deliver faster ROI than new posts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This experiment compared content updates against new publishing.<\/p>\n","protected":false},"author":1,"featured_media":3987,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55,46],"tags":[],"class_list":["post-3865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-experiments","category-seo-case-studies-experiments"],"_links":{"self":[{"href":"https:\/\/seoscaledup.com\/blogs\/wp-json\/wp\/v2\/posts\/3865","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seoscaledup.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seoscaledup.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seoscaledup.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/seoscaledup.com\/blogs\/wp-json\/wp\/v2\/comments?post=3865"}],"version-history":[{"count":3,"href":"https:\/\/seoscaledup.com\/blogs\/wp-json\/wp\/v2\/posts\/3865\/revisions"}],"predecessor-version":[{"id":3947,"href":"https:\/\/seoscaledup.com\/blogs\/wp-json\/wp\/v2\/posts\/3865\/revisions\/3947"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seoscaledup.com\/blogs\/wp-json\/wp\/v2\/media\/3987"}],"wp:attachment":[{"href":"https:\/\/seoscaledup.com\/blogs\/wp-json\/wp\/v2\/media?parent=3865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seoscaledup.com\/blogs\/wp-json\/wp\/v2\/categories?post=3865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seoscaledup.com\/blogs\/wp-json\/wp\/v2\/tags?post=3865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}