Health & Fitness
Online Fitness Coaching
A personal training brand turned blog traffic into paying clients with optimized landing pages and search-intent alignment.
The Challenge
The site attracted blog readers but converted less than 1% of organic visitors. Workout content ranked well, but there was no bridge to the paid coaching program. Site speed and mobile UX were poor on landing pages.
Our Approach
- Restructured content into topic clusters linking blog posts to dedicated program landing pages.
- Rewrote title tags and meta descriptions to match commercial intent on money pages.
- Added social proof, FAQ schema, and clear CTAs on all high-traffic entry pages.
- Improved page speed and mobile layout on checkout and booking flows.
The Results
+90%
Organic Conversion Rate
+130%
Program Sign-ups
+75%
Blog-to-Lead Rate
+155%
Organic Revenue
"We stopped chasing vanity traffic and started attracting people who actually wanted to hire a coach."
Chris D., Founder